# Technique T0069: Employ Commercial Analytic Firms * **Summary**: Commercial analytic firms collect data on target audience activities and evaluate the data to detect trends, such as content receiving high click-rates. An influence operation may employ commercial analytic firms to facilitate external collection on its target audience, complicating attribution efforts and better tailoring the content to audience preferences. * **Belongs to tactic stage**: TA08 | Incident | Descriptions given for this incident | | -------- | -------------------- | | Counters | Response types | | -------- | -------------- | DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW