# Technique T0049.006: Conduct Keyword Squatting

* **Summary**: Keyword squatting refers to the creation of online content, such as websites, articles, or social media accounts, around a specific search engine-optimized term to overwhelm the search results of that term. An influence may keyword squat to increase content exposure to target audience members who query the exploited term in a search engine and manipulate the narrative around the term.

* **Belongs to tactic stage**: TA17


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