# Counter C00195: Redirect searches away from disinformation or extremist content 

* **Summary**: Use Google AdWords to identify instances in which people search Google about particular fake-news stories or Russian propaganda themes. Taking advantage of the technology behind Google AdWords, this method identifies potential ISIS recruits through their Google searches and exposes them to curated YouTube videos debunking ISIS recruiting themes. Apply this method to Russian propaganda. Includes Monetize centrist SEO by subsidizing the difference in greater clicks towards extremist content. 

* **Playbooks**: 

* **Metatechnique**: M002 - diversion

* **Resources needed:** R002 - funding

* **Belongs to tactic stage**: TA07


| Actor types | Sectors |
| ----------- | ------- |



| Counters these Tactics |
| ---------------------- |



| Counters these Techniques |
| ------------------------- |
| [T0010 Cultivate ignorant agents](../generated_pages/techniques/T0010.md) |
| [T0016 Clickbait](../generated_pages/techniques/T0016.md) |
| [T0018 Paid targeted ads](../generated_pages/techniques/T0018.md) |
| [T0022 Conspiracy narratives](../generated_pages/techniques/T0022.md) |
| [T0027 Adapt existing narratives](../generated_pages/techniques/T0027.md) |
| [T0025 Leak altered documents](../generated_pages/techniques/T0025.md) |
| [T0024 Create fake videos and images](../generated_pages/techniques/T0024.md) |
| [T0026 Create fake research](../generated_pages/techniques/T0026.md) |
| [T0045 Use fake experts](../generated_pages/techniques/T0045.md) |
| [T0046 Search Engine Optimization](../generated_pages/techniques/T0046.md) |
| [T0055 Use hashtag](../generated_pages/techniques/T0055.md) |



| Seen in incidents |
| ----------------- |


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