P01 Plan | P01 Plan | P02 Prepare | P02 Prepare | P02 Prepare | P02 Prepare | P02 Prepare | P03 Execute | P03 Execute | P03 Execute | P03 Execute | P04 Assess |
TA01 Strategic Planning | TA02 Objective Planning | TA03 Develop People | TA04 Develop Networks | TA05 Microtargeting | TA06 Develop Content | TA07 Channel Selection | TA08 Pump Priming | TA09 Exposure | TA10 Go Physical | TA11 Persistence | TA12 Measure Effectiveness |
T0001 5Ds (dismiss, distort, distract, dismay, divide) | T0005 Center of Gravity Analysis | T0007 Create fake Social Media Profiles / Pages / Groups | T0010 Cultivate ignorant agents | T0016 Clickbait | T0019 Generate information pollution | T0029 Manipulate online polls | T0039 Bait legitimate influencers | T0047 Muzzle social media as a political force | T0057 Organise remote rallies and events | T0058 Legacy web content | T0062 Behaviour changes |
T0002 Facilitate State Propaganda | T0006 Create Master Narratives | T0008 Create fake or imposter news sites | T0011 Hijack legitimate account | T0017 Promote online funding | T0020 Trial content | T0030 Backstop personas | T0040 Demand unsurmountable proof | T0048 Cow online opinion leaders | T0061 Sell merchandising | T0059 Play the long game | T0063 Message reach |
T0003 Leverage Existing Narratives | T0009 Create fake experts | T0012 Use concealment | T0018 Paid targeted ads | T0021 Memes | T0031 YouTube | T0041 Deny involvement | T0049 Flooding | T0060 Continue to amplify | T0064 Social media engagement | ||
T0004 Competing Narratives | T0013 Create fake websites | T0022 Conspiracy narratives | T0032 Reddit | T0042 Kernel of Truth | T0050 Cheerleading domestic social media ops | ||||||
T0014 Create funding campaigns | T0023 Distort facts | T0033 Instagram | T0043 Use SMS/ WhatsApp/ Chat apps | T0051 Fabricate social media comment | |||||||
T0015 Create hashtag | T0024 Create fake videos and images | T0034 LinkedIn | T0044 Seed distortions | T0052 Tertiary sites amplify news | |||||||
T0025 Leak altered documents | T0035 Pinterest | T0045 Use fake experts | T0053 Twitter trolls amplify and manipulate | ||||||||
T0026 Create fake research | T0036 WhatsApp | T0046 Search Engine Optimization | T0054 Twitter bots amplify | ||||||||
T0027 Adapt existing narratives | T0037 Facebook | T0055 Use hashtag | |||||||||
T0028 Create competing narratives | T0038 Twitter | T0056 Dedicated channels disseminate information pollution | |||||||||