# Technique T0046: Use Search Engine Optimization

* **Summary**: Manipulate content engagement metrics (ie: Reddit & Twitter) to influence/impact news search results (e.g. Google), also elevates RT & Sputnik headline into Google news alert emails. aka "Black-hat SEO" 

* **Belongs to tactic stage**: TA08


| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00002 #VaccinateUS](../../generated_pages/incidents/I00002.md) | SEO optimisation/manipulation ("key words") |
| [I00005 Brexit vote](../../generated_pages/incidents/I00005.md) | SEO optimisation/manipulation ("key words") |
| [I00010 ParklandTeens](../../generated_pages/incidents/I00010.md) | SEO optimisation/manipulation ("key words") |
| [I00017 US presidential elections](../../generated_pages/incidents/I00017.md) | SEO optimisation/manipulation ("key words") |
| [I00029 MH17 investigation](../../generated_pages/incidents/I00029.md) | SEO optimisation/manipulation ("key words") |
| [I00032 Kavanaugh](../../generated_pages/incidents/I00032.md) | SEO optimisation/manipulation ("key words") |
| [I00044 JadeHelm exercise](../../generated_pages/incidents/I00044.md) | SEO optimisation/manipulation ("key words") |
| [I00049 White Helmets: Chemical Weapons](../../generated_pages/incidents/I00049.md) | SEO optimisation/manipulation ("key words") |
| [I00050 #HandsOffVenezuela](../../generated_pages/incidents/I00050.md) | SEO optimisation/manipulation ("key words") |
| [I00051 Integrity Initiative](../../generated_pages/incidents/I00051.md) | SEO optimisation/manipulation ("key words") |
| [I00056 Iran Influence Operations](../../generated_pages/incidents/I00056.md) | SEO optimisation/manipulation ("key words") |
| [I00063 Olympic Doping Scandal](../../generated_pages/incidents/I00063.md) | SEO optimisation/manipulation ("key words") |



| Counters | Response types |
| -------- | -------------- |
| [C00012 Platform regulation](../../generated_pages/counters/C00012.md) | D02 |
| [C00070 Block access to disinformation resources](../../generated_pages/counters/C00070.md) | D02 |
| [C00078 Change Search Algorithms for Disinformation Content](../../generated_pages/counters/C00078.md) | D03 |
| [C00117 Downgrade / de-amplify so message is seen by fewer people](../../generated_pages/counters/C00117.md) | D04 |
| [C00149 Poison the monitoring & evaluation data](../../generated_pages/counters/C00149.md) | D04 |
| [C00188 Newsroom/Journalist training to counter influence moves](../../generated_pages/counters/C00188.md) | D03 |
| [C00195 Redirect searches away from disinformation or extremist content ](../../generated_pages/counters/C00195.md) | D02 |


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