# Technique T0040: Demand insurmountable proof

* **Summary**: Campaigns often leverage tactical and informational asymmetries on the threat surface, as seen in the Distort and Deny strategies, and the "firehose of misinformation". Specifically, conspiracy theorists can be repeatedly wrong, but advocates of the truth need to be perfect. By constantly escalating demands for proof, propagandists can effectively leverage this asymmetry while also priming its future use, often with an even greater asymmetric advantage. The conspiracist is offered freer rein for a broader range of "questions" while the truth teller is burdened with higher and higher standards of proof.

* **Belongs to tactic stage**: TA14


| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00029 MH17 investigation](../../generated_pages/incidents/I00029.md) | Demand insurmountable proof |
| [I00047 Sea of Azov](../../generated_pages/incidents/I00047.md) | Demand insurmountable proof |



| Counters | Response types |
| -------- | -------------- |
| [C00073 Inoculate populations through media literacy training](../../generated_pages/counters/C00073.md) | D02 |
| [C00112 "Prove they are not an op!"](../../generated_pages/counters/C00112.md) | D02 |


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