P01 Plan | P01 Plan | P02 Prepare | P02 Prepare | P02 Prepare | P03 Execute | P03 Execute | P03 Execute | P03 Execute | P04 Assess | P01 Plan | P02 Prepare | P02 Prepare | P02 Prepare | P03 Execute | P03 Execute |
TA01 Plan Strategy | TA02 Plan Objectives | TA05 Microtarget | TA06 Develop Content | TA07 Select Channels and Affordances | TA08 Conduct Pump Priming | TA09 Deliver Content | TA10 Drive Offline Activity | TA11 Persist in the Information Environment | TA12 Assess Effectiveness | TA13 Target Audience Analysis | TA14 Develop Narratives | TA15 Establish Assets | TA16 Establish Legitimacy | TA17 Maximise Exposure | TA18 Drive Online Harms |
T0073 Determine Target Audiences | T0002 Facilitate State Propaganda | T0016 Create Clickbait | T0015 Create Hashtags and Search Artefacts | T0029 Online Polls | T0020 Trial Content | T0114 Deliver Ads | T0017 Conduct Fundraising | T0059 Play the Long Game | T0132 Measure Performance | T0072 Segment Audiences | T0003 Leverage Existing Narratives | T0007 Create Inauthentic Social Media Pages and Groups | T0097 Present Persona | T0039 Bait Influencer | T0047 Censor Social Media as a Political Force |
T0074 Determine Strategic Ends | T0066 Degrade Adversary | T0018 Purchase Targeted Advertisements | T0023 Distort Facts | T0043 Chat Apps | T0042 Seed Kernel of Truth | T0114.001 Social Media | T0017.001 Conduct Crowdfunding Campaigns | T0060 Continue to Amplify | T0132.001 People Focused | T0072.001 Geographic Segmentation | T0004 Develop Competing Narratives | T0010 Cultivate Ignorant Agents | T0097.100 Individual Persona | T0049 Flood Information Space | T0048 Harass |
T0074.001 Geopolitical Advantage | T0075 Dismiss | T0101 Create Localised Content | T0023.001 Reframe Context | T0043.001 Use Encrypted Chat Apps | T0044 Seed Distortions | T0114.002 Traditional Media | T0057 Organise Events | T0128 Conceal Information Assets | T0132.002 Content Focused | T0072.002 Demographic Segmentation | T0022 Leverage Conspiracy Theory Narratives | T0013 Create Inauthentic Websites | T0097.101 Local Persona | T0049.001 Trolls Amplify and Manipulate | T0048.001 Boycott/"Cancel" Opponents |
T0074.002 Domestic Political Advantage | T0075.001 Discredit Credible Sources | T0102 Leverage Echo Chambers/Filter Bubbles | T0023.002 Edit Open-Source Content | T0043.002 Use Unencrypted Chats Apps | T0045 Use Fake Experts | T0115 Post Content | T0057.001 Pay for Physical Action | T0128.001 Use Pseudonyms | T0132.003 View Focused | T0072.003 Economic Segmentation | T0022.001 Amplify Existing Conspiracy Theory Narratives | T0014 Prepare Fundraising Campaigns | T0097.102 Journalist Persona | T0049.002 Flood Existing Hashtag | T0048.002 Harass People Based on Identities |
T0074.003 Economic Advantage | T0076 Distort | T0102.001 Use Existing Echo Chambers/Filter Bubbles | T0084 Reuse Existing Content | T0103 Livestream | T0046 Use Search Engine Optimisation | T0115.001 Share Memes | T0057.002 Conduct Symbolic Action | T0128.002 Conceal Network Identity | T0133 Measure Effectiveness | T0072.004 Psychographic Segmentation | T0022.002 Develop Original Conspiracy Theory Narratives | T0014.001 Raise Funds from Malign Actors | T0097.103 Activist Persona | T0049.003 Bots Amplify via Automated Forwarding and Reposting | T0048.003 Threaten to Dox |
T0074.004 Ideological Advantage | T0077 Distract | T0102.002 Create Echo Chambers/Filter Bubbles | T0084.001 Use Copypasta | T0103.001 Video Livestream | T0115.002 Post Violative Content to Provoke Takedown and Backlash | T0061 Sell Merchandise | T0128.003 Distance Reputable Individuals from Operation | T0133.001 Behaviour Changes | T0072.005 Political Segmentation | T0040 Demand Insurmountable Proof | T0014.002 Raise Funds from Ignorant Agents | T0097.104 Hacktivist Persona | T0049.004 Utilise Spamoflauge | T0048.004 Dox | |
T0078 Dismay | T0102.003 Exploit Data Voids | T0084.002 Plagiarise Content | T0103.002 Audio Livestream | T0115.003 One-Way Direct Posting | T0126 Encourage Attendance at Events | T0128.004 Launder Information Assets | T0133.002 Content | T0080 Map Target Audience Information Environment | T0068 Respond to Breaking News Event or Active Crisis | T0065 Prepare Physical Broadcast Capabilities | T0097.105 Military Personnel Persona | T0049.005 Conduct Swarming | T0123 Control Information Environment through Offensive Cyberspace Operations | ||
T0079 Divide | T0084.003 Deceptively Labelled or Translated | T0104 Social Networks | T0116 Comment or Reply on Content | T0126.001 Call to Action to Attend | T0128.005 Change Names of Information Assets | T0133.003 Awareness | T0080.001 Monitor Social Media Analytics | T0082 Develop New Narratives | T0090 Create Inauthentic Accounts | T0097.106 Recruiter Persona | T0049.006 Conduct Keyword Squatting | T0123.001 Delete Opposing Content | |||
T0135 Undermine | T0084.004 Appropriate Content | T0104.001 Mainstream Social Networks | T0116.001 Post Inauthentic Social Media Comment | T0126.002 Facilitate Logistics or Support for Attendance | T0129 Conceal Operational Activity | T0133.004 Knowledge | T0080.002 Evaluate Media Surveys | T0083 Integrate Target Audience Vulnerabilities into Narrative | T0090.001 Create Anonymous Accounts | T0097.107 Researcher Persona | T0049.007 Inauthentic Sites Amplify News and Narratives | T0123.002 Block Content | |||
T0135.001 Smear | T0085 Develop Text-Based Content | T0104.002 Dating App | T0117 Attract Traditional Media | T0127 Physical Violence | T0129.001 Conceal Network Identity | T0133.005 Action/Attitude | T0080.003 Identify Trending Topics/Hashtags | T0090.002 Create Cyborg Accounts | T0097.108 Expert Persona | T0049.008 Generate Information Pollution | T0123.003 Destroy Information Generation Capabilities | ||||
T0135.002 Thwart | T0085.001 Develop AI-Generated Text | T0104.003 Private/Closed Social Networks | T0127.001 Conduct Physical Violence | T0129.002 Generate Content Unrelated to Narrative | T0134 Measure Effectiveness Indicators (or KPIs) | T0080.004 Conduct Web Traffic Analysis | T0090.003 Create Bot Accounts | T0097.109 Romantic Suitor Persona | T0118 Amplify Existing Narrative | T0123.004 Conduct Server Redirect | |||||
T0135.003 Subvert | T0085.003 Develop Inauthentic News Articles | T0104.004 Interest-Based Networks | T0127.002 Encourage Physical Violence | T0129.003 Break Association with Content | T0134.001 Message Reach | T0080.005 Assess Degree/Type of Media Access | T0090.004 Create Sockpuppet Accounts | T0097.110 Party Official Persona | T0119 Cross-Posting | T0124 Suppress Opposition | |||||
T0135.004 Polarise | T0085.004 Develop Document | T0104.005 Use Hashtags | T0129.004 Delete URLs | T0134.002 Social Media Engagement | T0081 Identify Social and Technical Vulnerabilities | T0091 Recruit Malign Actors | T0097.111 Government Official Persona | T0119.001 Post across Groups | T0124.001 Report Non-Violative Opposing Content | ||||||
T0136 Cultivate Support | T0085.005 Develop Book | T0104.006 Create Dedicated Hashtag | T0129.005 Coordinate on Encrypted/Closed Networks | T0081.001 Find Echo Chambers | T0091.001 Recruit Contractors | T0097.112 Government Employee Persona | T0119.002 Post across Platform | T0124.002 Goad People into Harmful Action (Stop Hitting Yourself) | |||||||
T0136.001 Defend Reputaton | T0085.006 Develop Opinion Article | T0105 Media Sharing Networks | T0129.006 Deny Involvement | T0081.002 Identify Data Voids | T0091.002 Recruit Partisans | T0097.200 Institutional Persona | T0119.003 Post across Disciplines | T0124.003 Exploit Platform TOS/Content Moderation | |||||||
T0136.002 Justify Action | T0085.007 Create Fake Research | T0105.001 Photo Sharing | T0129.007 Delete Accounts/Account Activity | T0081.003 Identify Existing Prejudices | T0091.003 Enlist Troll Accounts | T0097.201 Local Institution Persona | T0120 Incentivize Sharing | T0125 Platform Filtering | |||||||
T0136.003 Energise Supporters | T0085.008 Machine Translated Text | T0105.002 Video Sharing | T0129.008 Redirect URLs | T0081.004 Identify Existing Fissures | T0092 Build Network | T0097.202 News Outlet Persona | T0120.001 Use Affiliate Marketing Programmes | ||||||||
T0136.004 Boost Reputation | T0086 Develop Image-Based Content | T0105.003 Audio Sharing | T0129.009 Remove Post Origins | T0081.005 Identify Existing Conspiracy Narratives/Suspicions | T0092.001 Create Organisations | T0097.203 Fact Checking Organisation Persona | T0120.002 Use Contests and Prizes | ||||||||
T0136.005 Cultvate Support for Initiative | T0086.001 Develop Memes | T0106 Discussion Forums | T0129.010 Misattribute Activity | T0081.006 Identify Wedge Issues | T0092.002 Use Follow Trains | T0097.204 Think Tank Persona | T0121 Manipulate Platform Algorithm | ||||||||
T0136.006 Cultivate Support for Ally | T0086.002 Develop AI-Generated Images (Deepfakes) | T0106.001 Anonymous Message Boards | T0130 Conceal Infrastructure | T0081.007 Identify Target Audience Adversaries | T0092.003 Create Community or Sub-Group | T0097.205 Business Persona | T0121.001 Bypass Content Blocking | ||||||||
T0136.007 Recruit Members | T0086.003 Deceptively Edit Images (Cheap Fakes) | T0107 Bookmarking and Content Curation | T0130.001 Conceal Sponsorship | T0081.008 Identify Media System Vulnerabilities | T0093 Acquire/Recruit Network | T0097.206 Government Institution Persona | T0122 Direct Users to Alternative Platforms | ||||||||
T0136.008 Increase Prestige | T0086.004 Aggregate Information into Evidence Collages | T0108 Blogging and Publishing Networks | T0130.002 Utilise Bulletproof Hosting | T0093.001 Fund Proxies | T0097.207 NGO Persona | ||||||||||
T0137 Make Money | T0087 Develop Video-Based Content | T0109 Consumer Review Networks | T0130.003 Use Shell Organisations | T0093.002 Acquire Botnets | T0097.208 Social Cause Persona | ||||||||||
T0137.001 Generate Ad Revenue | T0087.001 Develop AI-Generated Videos (Deepfakes) | T0110 Formal Diplomatic Channels | T0130.004 Use Cryptocurrency | T0094 Infiltrate Existing Networks | T0098 Establish Inauthentic News Sites | ||||||||||
T0137.002 Scam | T0087.002 Deceptively Edit Video (Cheap Fakes) | T0111 Traditional Media | T0130.005 Obfuscate Payment | T0094.001 Identify Susceptible Targets in Networks | T0098.001 Create Inauthentic News Sites | ||||||||||
T0137.003 Raise Funds | T0088 Develop Audio-Based Content | T0111.001 TV | T0131 Exploit TOS/Content Moderation | T0094.002 Utilise Butterfly Attacks | T0098.002 Leverage Existing Inauthentic News Sites | ||||||||||
T0137.004 Sell Items under False Pretences | T0088.001 Develop AI-Generated Audio (Deepfakes) | T0111.002 Newspaper | T0131.001 Legacy Web Content | T0095 Develop Owned Media Assets | T0100 Co-Opt Trusted Sources | ||||||||||
T0137.005 Extort | T0088.002 Deceptively Edit Audio (Cheap Fakes) | T0111.003 Radio | T0131.002 Post Borderline Content | T0096 Leverage Content Farms | T0100.001 Co-Opt Trusted Individuals | ||||||||||
T0137.006 Manipulate Stocks | T0089 Obtain Private Documents | T0112 Email | T0096.001 Create Content Farms | T0100.002 Co-Opt Grassroots Groups | |||||||||||
T0138 Motivate to Act | T0089.001 Obtain Authentic Documents | T0096.002 Outsource Content Creation to External Organisations | T0100.003 Co-Opt Influencers | ||||||||||||
T0138.001 Encourage | T0089.003 Alter Authentic Documents | T0113 Employ Commercial Analytic Firms | T0143 Persona Legitimacy | ||||||||||||
T0138.002 Provoke | T0141 Acquire Compromised Asset | T0143.001 Authentic Persona | |||||||||||||
T0138.003 Compel | T0141.001 Acquire Compromised Account | T0143.002 Fabricated Persona | |||||||||||||
T0139 Dissuade from Acting | T0141.002 Acquire Compromised Website | T0143.003 Impersonated Persona | |||||||||||||
T0139.001 Discourage | T0145 Establish Account Imagery | T0143.004 Parody Persona | |||||||||||||
T0139.002 Silence | T0145.001 Copy Account Imagery | T0144 Persona Legitimacy Evidence | |||||||||||||
T0139.003 Deter | T0145.002 AI-Generated Account Imagery | T0144.001 Present Persona across Platforms | |||||||||||||
T0140 Cause Harm | T0145.003 Animal Account Imagery | T0144.002 Persona Template | |||||||||||||
T0140.001 Defame | T0145.004 Scenery Account Imagery | ||||||||||||||
T0140.002 Intimidate | T0145.005 Illustrated Character Account Imagery | ||||||||||||||
T0140.003 Spread Hate | T0145.006 Attractive Person Account Imagery | ||||||||||||||
T0145.007 Stock Image Account Imagery | |||||||||||||||