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generated_pages/techniques/T0063.md
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# Technique T0063: Message reach
# Technique T0063: Trial content
* **Summary**: Monitor and evaluate message reach in misinformation incidents.
* **Summary**: Iteratively test incident performance (messages, content etc), e.g. A/B test headline/content enagagement metrics; website and/or funding campaign conversion rates
* **Belongs to tactic stage**: TA12
* **Belongs to tactic stage**: TA10
| Incident | Descriptions given for this incident |