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# Technique T0046: Search Engine Optimization
# Technique T0046: Co-opt Trusted Sources
* **Summary**: Manipulate content engagement metrics (ie: Reddit & Twitter) to influence/impact news search results (e.g. Google), also elevates RT & Sputnik headline into Google news alert emails. aka "Black-hat SEO"
* **Summary**: An influence operation may co-opt trusted sources by infiltrating or repurposing a source to reach a target audience through existing, previously reliable networks. Co-opted trusted sources may include:
- National or local new outlets
- Research or academic publications
- Online blogs or websites
* **Belongs to tactic stage**: TA08
* **Belongs to tactic stage**: TA07
| Incident | Descriptions given for this incident |