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Revisions to DISARM Framework

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Mike Klein 2022-06-30 23:30:18 -04:00
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# Technique T0014: Leverage Existing Narratives
# Technique T0014: Prepare fundraising campaigns
* **Summary**: Use or adapt existing narrative themes, where narratives are the baseline stories of a target audience. Narratives form the bedrock of our worldviews. New information is understood through a process firmly grounded in this bedrock. If new information is not consitent with the prevailing narratives of an audience, it will be ignored. Effective campaigns will frame their misinformation in the context of these narratives. Highly effective campaigns will make extensive use of audience-appropriate archetypes and meta-narratives throughout their content creation and amplifiction practices.
* **Summary**: Fundraising campaigns refer to an influence operation’s systematic effort to seek financial support for a charity, cause, or other enterprise using online activities that further promote operation information pathways while raising a profit. Many influence operations have engaged in crowdfunding services on platforms including Tipee, Patreon, and GoFundMe. An operation may use its previously prepared fundraising campaigns (see: Develop Information Pathways) to promote operation messaging while raising money to support its activities.
* **Belongs to tactic stage**: TA04
* **Belongs to tactic stage**: TA15
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