# Technique T0136.004: Boost Reputation
**Summary**: Elevate the estimation of the actor in the public’s mind. Improve their image or standing. Public relations professionals use persuasive overt communications to achieve this goal; manipulators use covert disinformation.
**Tactic**: TA02 Plan Objectives
| Associated Technique | Description |
| --------- | ------------------------- |
| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| Counters | Response types |
| -------- | -------------- |
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