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# Tactic TA04: Develop Narratives
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* **Summary:** The promotion of beneficial master narratives is perhaps the most effective method for achieving long-term strategic narrative dominance. From a ""whole of society"" perspective the promotion of the society's core master narratives should occupy a central strategic role. From a misinformation campaign / cognitive security perpectve the tactics around master narratives center more precisely on the day-to-day promotion and reinforcement of this messaging. In other words, beneficial, high-coverage master narratives are a central strategic goal and their promotion constitutes an ongoing tactical struggle carried out at a whole-of-society level. Tactically, their promotion covers a broad spectrum of activities both on- and offline.
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* **Belongs to phase:** P02
| Tasks |
| ----- |
| [TK0014 Network building ](../generated_pages/tasks/TK0014.md ) |
| [TK0015 Network infiltration ](../generated_pages/tasks/TK0015.md ) |
| [TK0016 identify targets - susceptible audience members in networks ](../generated_pages/tasks/TK0016.md ) |
| [TK0034 OPSEC for TA04 ](../generated_pages/tasks/TK0034.md ) |
| Techniques |
| ---------- |
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| [T0013 Develop New Narratives ](../generated_pages/techniques/T0013.md ) |
| [T0014 Leverage Existing Narratives ](../generated_pages/techniques/T0014.md ) |
| [T0015 Develop Competing Narratives ](../generated_pages/techniques/T0015.md ) |
| [T0016 Leverage Conspiracy Theory Narratives ](../generated_pages/techniques/T0016.md ) |
| [T0017 Integrate Target Audience Vulnerabilities into Narrative ](../generated_pages/techniques/T0017.md ) |
| [T0018 Respond to Breaking News Event or Active Crisis ](../generated_pages/techniques/T0018.md ) |
| [T0019 Demand insurmountable proof ](../generated_pages/techniques/T0019.md ) |
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| Counters | Response types |
| -------- | -------------- |
| [C00056 Encourage people to leave social media ](../generated_pages/counters/C00056.md ) | D02 |
| [C00059 Verification of project before posting fund requests ](../generated_pages/counters/C00059.md ) | D02 |
| [C00172 social media source removal ](../generated_pages/counters/C00172.md ) | D02 |
| [C00135 Deplatform message groups and/or message boards ](../generated_pages/counters/C00135.md ) | D03 |
| [C00162 Unravel/target the Potemkin villages ](../generated_pages/counters/C00162.md ) | D03 |
| [C00203 Stop offering press credentials to propaganda outlets ](../generated_pages/counters/C00203.md ) | D03 |
| [C00052 Infiltrate platforms ](../generated_pages/counters/C00052.md ) | D04 |
| [C00053 Delete old accounts / Remove unused social media accounts ](../generated_pages/counters/C00053.md ) | D04 |
| [C00062 Free open library sources worldwide ](../generated_pages/counters/C00062.md ) | D04 |
| [C00047 Honeypot with coordinated inauthentics ](../generated_pages/counters/C00047.md ) | D05 |
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