<td>Envision the desired outcome. Lay out effective ways of achieving it. Communicate the vision, intent, and decisions, focusing on expected results.</td>
</tr>
<tr>
<td><ahref="phases/P02.md">P02</a></td>
<td>Prepare</td>
<td>Activities conducted before execution to improve the ability to conduct the action. Examples include: development of the ecosystem needed to support the action: people, network, channels, content etc.</td>
</tr>
<tr>
<td><ahref="phases/P03.md">P03</a></td>
<td>Execute</td>
<td>Run the action, from initial exposure to wrap-up and/or maintaining presence etc.</td>