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# Technique T0136.001: Defend Reputaton
**Summary**: Preserve a positive perception in the publics mind following an accusation or adverse event. When accused of a wrongful act, an actor may engage in denial, counter accusations, whataboutism, or conspiracy theories to distract public attention and attempt to maintain a positive image.
**Tactic**: TA02 Plan Objectives **Parent Technique:** T0136 Cultivate Support
| Associated Technique | Description |
| --------- | ------------------------- |
| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| Counters | Response types |
| -------- | -------------- |
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