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# Technique T0027: Create hashtags and search artifacts
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* **Summary**: Create one or more hashtags and/or hashtag groups. Many incident-based campaigns will create hashtags to promote their fabricated event. Creating a hashtag for an incident can have two important effects: 1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!, and 2. Publicize the story more widely through trending lists and search behavior. Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites).
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* **Belongs to tactic stage**: TA05
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| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| Counters | Response types |
| -------- | -------------- |
| [C00008 Create shared fact-checking database ](../generated_pages/counters/C00008.md ) | D04 |
| [C00011 Media literacy. Games to identify fake news ](../generated_pages/counters/C00011.md ) | D02 |
| [C00013 Rating framework for news ](../generated_pages/counters/C00013.md ) | D02 |
| [C00014 Real-time updates to fact-checking database ](../generated_pages/counters/C00014.md ) | D04 |
| [C00016 Censorship ](../generated_pages/counters/C00016.md ) | D02 |
| [C00017 Repair broken social connections ](../generated_pages/counters/C00017.md ) | D03 |
| [C00019 Reduce effect of division-enablers ](../generated_pages/counters/C00019.md ) | D03 |
| [C00021 Encourage in-person communication ](../generated_pages/counters/C00021.md ) | D04 |
| [C00022 Innoculate. Positive campaign to promote feeling of safety ](../generated_pages/counters/C00022.md ) | D04 |
| [C00024 Promote healthy narratives ](../generated_pages/counters/C00024.md ) | D04 |
| [C00027 Create culture of civility ](../generated_pages/counters/C00027.md ) | D07 |
| [C00029 Create fake website to issue counter narrative and counter narrative through physical merchandise ](../generated_pages/counters/C00029.md ) | D03 |
| [C00030 Develop a compelling counter narrative (truth based) ](../generated_pages/counters/C00030.md ) | D03 |
| [C00031 Dilute the core narrative - create multiple permutations, target / amplify ](../generated_pages/counters/C00031.md ) | D03 |
| [C00042 Address truth contained in narratives ](../generated_pages/counters/C00042.md ) | D04 |
| [C00046 Marginalise and discredit extremist groups ](../generated_pages/counters/C00046.md ) | D04 |
| [C00072 Remove non-relevant content from special interest groups - not recommended ](../generated_pages/counters/C00072.md ) | D02 |
| [C00073 Inoculate populations through media literacy training ](../generated_pages/counters/C00073.md ) | D02 |
| [C00080 Create competing narrative ](../generated_pages/counters/C00080.md ) | D03 |
| [C00081 Highlight flooding and noise, and explain motivations ](../generated_pages/counters/C00081.md ) | D03 |
| [C00082 Ground truthing as automated response to pollution ](../generated_pages/counters/C00082.md ) | D03 |
| [C00084 Modify disinformation narratives, and rebroadcast them ](../generated_pages/counters/C00084.md ) | D03 |
| [C00096 Strengthen institutions that are always truth tellers ](../generated_pages/counters/C00096.md ) | D07 |
| [C00107 Content moderation ](../generated_pages/counters/C00107.md ) | D02 |
| [C00125 Prebunking ](../generated_pages/counters/C00125.md ) | D03 |
| [C00126 Social media amber alert ](../generated_pages/counters/C00126.md ) | D03 |
| [C00156 Better tell your country or organization story ](../generated_pages/counters/C00156.md ) | D03 |
| [C00161 Coalition Building with stakeholders and Third-Party Inducements ](../generated_pages/counters/C00161.md ) | D07 |
| [C00162 Unravel/target the Potemkin villages ](../generated_pages/counters/C00162.md ) | D03 |
| [C00164 compatriot policy ](../generated_pages/counters/C00164.md ) | D03 |
| [C00169 develop a creative content hub ](../generated_pages/counters/C00169.md ) | D03 |
| [C00174 Create a healthier news environment ](../generated_pages/counters/C00174.md ) | D02 |
| [C00176 Improve Coordination amongst stakeholders: public and private ](../generated_pages/counters/C00176.md ) | D07 |
| [C00188 Newsroom/Journalist training to counter influence moves ](../generated_pages/counters/C00188.md ) | D03 |
| [C00190 open engagement with civil society ](../generated_pages/counters/C00190.md ) | D03 |
| [C00195 Redirect searches away from disinformation or extremist content ](../generated_pages/counters/C00195.md ) | D02 |
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| [C00200 Respected figure (influencer) disavows misinfo ](../generated_pages/counters/C00200.md ) | D03 |
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| [C00203 Stop offering press credentials to propaganda outlets ](../generated_pages/counters/C00203.md ) | D03 |
| [C00205 strong dialogue between the federal government and private sector to encourage better reporting ](../generated_pages/counters/C00205.md ) | D03 |
| [C00211 Use humorous counter-narratives ](../generated_pages/counters/C00211.md ) | D03 |
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