# Technique T0080.004: Conduct Web Traffic Analysis
**Summary**: An influence operation may conduct web traffic analysis to determine which search engines, keywords, websites, and advertisements gain the most traction with its target audience.
| Associated||
| Technique | When to use |
| --------- | ------------------------- |
**Belongs to tactic stage**: TA13
| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| Counters | Response types |
| -------- | -------------- |
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