* **Summary**: The promotion of beneficial master narratives is perhaps the most effective method for achieving long-term strategic narrative dominance. From a "whole of society" perspective the promotion of the society's core master narratives should occupy a central strategic role. From a misinformation campaign / cognitive security perpectve the tactics around master narratives center more precisely on the day-to-day promotion and reinforcement of this messaging. In other words, beneficial, high-coverage master narratives are a central strategic goal and their promotion consitutes an ongoing tactical struggle carried out at a whole-of-society level. Tactically, their promotion covers a broad spectrum of activities both on- and offline.
* **Belongs to tactic stage**: TA02
| Incident | Descriptions given for this incident |
