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# Tactic TA08: Conduct Pump Priming
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* **Summary:** Release content on a targetted small scale, prior to general release, including releasing seed. Used for preparation before broader release, and as message honing. Used for preparation before broader release, and as message honing.
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* **Belongs to phase:** P03
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| Tasks |
| ----- |
| [TK0019 anchor trust / credibility ](../generated_pages/tasks/TK0019.md ) |
| [TK0020 insert themes ](../generated_pages/tasks/TK0020.md ) |
| [TK0038 OPSEC for TA08 ](../generated_pages/tasks/TK0038.md ) |
| Techniques |
| ---------- |
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| [T0020 Trial content ](../../generated_pages/techniques/T0020.md ) |
| [T0039 Bait legitimate influencers ](../../generated_pages/techniques/T0039 .md ) |
| [T0042 Seed Kernel of truth ](../../generated_pages/techniques/T0042.md ) |
| [T0044 Seed distortions ](../../generated_pages/techniques/T0044.md ) |
| [T0045 Use fake experts ](../../generated_pages/techniques/T0045.md ) |
| [T0046 Use Search Engine Optimization ](../../generated_pages/techniques/T0046.md ) |
| [T0113 Employ Commercial Analytic Firms ](../../generated_pages/techniques/T0113.md ) |
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| Counters | Response types |
| -------- | -------------- |
| [C00112 "Prove they are not an op!" ](../generated_pages/counters/C00112.md ) | D02 |
| [C00113 Debunk and defuse a fake expert / credentials. ](../generated_pages/counters/C00113.md ) | D02 |
| [C00114 Don't engage with payloads ](../generated_pages/counters/C00114.md ) | D02 |
| [C00115 Expose actor and intentions ](../generated_pages/counters/C00115.md ) | D02 |
| [C00116 Provide proof of involvement ](../generated_pages/counters/C00116.md ) | D02 |
| [C00154 Ask media not to report false information ](../generated_pages/counters/C00154.md ) | D02 |
| [C00100 Hashtag jacking ](../generated_pages/counters/C00100.md ) | D03 |
| [C00136 Microtarget most likely targets then send them countermessages ](../generated_pages/counters/C00136.md ) | D03 |
| [C00188 Newsroom/Journalist training to counter influence moves ](../generated_pages/counters/C00188.md ) | D03 |
| [C00117 Downgrade / de-amplify so message is seen by fewer people ](../generated_pages/counters/C00117.md ) | D04 |
| [C00118 Repurpose images with new text ](../generated_pages/counters/C00118.md ) | D04 |
| [C00184 Media exposure ](../generated_pages/counters/C00184.md ) | D04 |
| [C00119 Engage payload and debunk. ](../generated_pages/counters/C00119.md ) | D07 |
| [C00120 Open dialogue about design of platforms to produce different outcomes ](../generated_pages/counters/C00120.md ) | D07 |
| [C00121 Tool transparency and literacy for channels people follow. ](../generated_pages/counters/C00121.md ) | D07 |
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