# Technique T0015: Create Hashtags and Search Artefacts

* **Summary**: Create one or more hashtags and/or hashtag groups. Many incident-based campaigns will create hashtags to promote their fabricated event. Creating a hashtag for an incident can have two important effects: 1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!, and 2. Publicise the story more widely through trending lists and search behaviour. Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites).

* **Belongs to tactic stage**: TA06


| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00006 Columbian Chemicals](../../generated_pages/incidents/I00006.md) | Create and use hashtag |



| Counters | Response types |
| -------- | -------------- |
| [C00066 Co-opt a hashtag and drown it out (hijack it back)](../../generated_pages/counters/C00066.md) | D03 |


DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW