# Technique T0039: Bait Influencer

* **Summary**: Influencers are people on social media platforms who have large audiences. 

Threat Actors can try to trick Influencers such as celebrities, journalists, or local leaders who aren’t associated with their campaign into amplifying campaign content. This gives them access to the Influencer’s audience without having to go through the effort of building it themselves, and it helps legitimise their message by associating it with the Influencer, benefitting from their audience’s trust in them.

* **Belongs to tactic stage**: TA17


| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00006 Columbian Chemicals](../../generated_pages/incidents/I00006.md) | bait journalists/media/politicians |
| [I00010 ParklandTeens](../../generated_pages/incidents/I00010.md) | journalist/media baiting |
| [I00015 ConcordDiscovery](../../generated_pages/incidents/I00015.md) | journalist/media baiting |



| Counters | Response types |
| -------- | -------------- |
| [C00087 Make more noise than the disinformation](../../generated_pages/counters/C00087.md) | D04 |
| [C00114 Don't engage with payloads](../../generated_pages/counters/C00114.md) | D02 |
| [C00154 Ask media not to report false information](../../generated_pages/counters/C00154.md) | D02 |
| [C00160 find and train influencers](../../generated_pages/counters/C00160.md) | D02 |


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