# Technique T0099.004: Impersonate Existing Media Outlet

* **Summary**: A situation where a threat actor styles their online assets or content to mimic an existing media outlet.

This can be done to take advantage of peoples’ trust in the outlet to increase narrative believability, to smear the outlet, or to make the outlet less trustworthy.

* **Belongs to tactic stage**: TA16


| Incident | Descriptions given for this incident |
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| Counters | Response types |
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