# Tactic TA03: Target Audience Analysis

* **Summary:** Identifying and analyzing the target audience examines target audience member locations,  political affiliations, financial situations, and other attributes that an influence operation may incorporate into its messaging strategy. During this tactic, influence operations may also identify  existing similarities and differences between target audience members to unite like groups and  divide opposing groups. Identifying and analyzing target audience members allows influence operations to tailor  operation strategy and content to their analysis. 

* **Belongs to phase:** P01



| Tasks |
| ----- |
| [TK0010 Create personas](../generated_pages/tasks/TK0010.md) |
| [TK0011 Recruit contractors](../generated_pages/tasks/TK0011.md) |
| [TK0012 Recruit partisans](../generated_pages/tasks/TK0012.md) |
| [TK0013 find influencers](../generated_pages/tasks/TK0013.md) |
| [TK0033 OPSEC for TA03](../generated_pages/tasks/TK0033.md) |



| Techniques |
| ---------- |
| [T0010 Map Target Audience Information Environment](../generated_pages/techniques/T0010.md) |
| [T0011 Identify Social and Technical Vulnerabilities](../generated_pages/techniques/T0011.md) |
| [T0012 Segment Audiences](../generated_pages/techniques/T0012.md) |



| Counters | Response types |
| -------- | -------------- |
| [C00036 Infiltrate the in-group to discredit leaders (divide)](../generated_pages/counters/C00036.md) | D02 |
| [C00040 third party verification for people](../generated_pages/counters/C00040.md) | D02 |
| [C00051 Counter social engineering training](../generated_pages/counters/C00051.md) | D02 |
| [C00058 Report crowdfunder as violator](../generated_pages/counters/C00058.md) | D02 |
| [C00155 Ban incident actors from funding sites](../generated_pages/counters/C00155.md) | D02 |
| [C00160 find and train influencers](../generated_pages/counters/C00160.md) | D02 |
| [C00197 remove suspicious accounts](../generated_pages/counters/C00197.md) | D02 |
| [C00044 Keep people from posting to social media immediately](../generated_pages/counters/C00044.md) | D03 |
| [C00067 Denigrate the recipient/ project (of online funding)](../generated_pages/counters/C00067.md) | D03 |
| [C00077 Active defence: run TA03 "develop people” - not recommended](../generated_pages/counters/C00077.md) | D03 |
| [C00133 Deplatform Account*](../generated_pages/counters/C00133.md) | D03 |
| [C00034 Create more friction at account creation](../generated_pages/counters/C00034.md) | D04 |
| [C00042 Address truth contained in narratives](../generated_pages/counters/C00042.md) | D04 |
| [C00046 Marginalise and discredit extremist groups](../generated_pages/counters/C00046.md) | D04 |
| [C00189 Ensure that platforms are taking down flagged accounts](../generated_pages/counters/C00189.md) | D06 |
| [C00048 Name and Shame Influencers](../generated_pages/counters/C00048.md) | D07 |
| [C00093 Influencer code of conduct](../generated_pages/counters/C00093.md) | D07 |


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