# Technique T0015: Create hashtags and search artifacts

* **Summary**: Create one or more hashtags and/or hashtag groups. Many incident-based campaigns will create hashtags to promote their fabricated event. Creating a hashtag for an incident can have two important effects: 1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!, and 2. Publicize the story more widely through trending lists and search behavior. Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites). 

* **Belongs to tactic stage**: TA06


| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00006 Columbian Chemicals](../generated_pages/incidents/I00006.md) | Create and use hashtag |



| Counters | Response types |
| -------- | -------------- |
| [C00006 Charge for social media](../generated_pages/counters/C00006.md) | D02 |
| [C00012 Platform regulation](../generated_pages/counters/C00012.md) | D02 |
| [C00016 Censorship](../generated_pages/counters/C00016.md) | D02 |
| [C00066 Co-opt a hashtag and drown it out (hijack it back)](../generated_pages/counters/C00066.md) | D03 |
| [C00070 Block access to disinformation resources](../generated_pages/counters/C00070.md) | D02 |
| [C00107 Content moderation](../generated_pages/counters/C00107.md) | D02 |
| [C00122 Content moderation](../generated_pages/counters/C00122.md) | D02 |
| [C00176 Improve Coordination amongst stakeholders: public and private](../generated_pages/counters/C00176.md) | D07 |


DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW