# Technique T0113: Employ Commercial Analytic Firms

* **Summary**: Commercial analytic firms collect data on target audience activities and evaluate the data to  detect trends, such as content receiving high click-rates. An influence operation may employ  commercial analytic firms to facilitate external collection on its target audience, complicating attribution efforts and better tailoring the content to audience preferences.  

* **Belongs to tactic stage**: TA08


| Incident | Descriptions given for this incident |
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| Counters | Response types |
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