Awesome-Mirrors/search-engine-optimization
1
0
Fork 0
mirror of https://github.com/marcobiedermann/search-engine-optimization.git synced 2025-03-03 12:19:19 -05:00
Code Issues Packages Projects Releases Wiki Activity

text formatting

Browse Source
This commit is contained in:
Marco Biedermann 2015-02-24 14:21:59 +01:00
parent ed70773369
commit cf476b89ea
1 changed files with 32 additions and 32 deletions
Show Stats Download Patch File Download Diff File Expand all files Collapse all files

64
readme.md
View File

@ -20,41 +20,41 @@ A helpful checklist / collection of Search Engine Optimization (SEO) tips and te
* [Tools](#tools)
## URL
* Descriptive URLs: use a descriptive page url, which should reflect your targeted keyword
* Subdomain or subfolder: subdomains are seen as separate domains
* Hyphans: split words using hyphans
* www or no-www: provide both domains, but set a prefered version in Google Webmaster Tools
* Localisation: chookse a country-specific domain, for better local search results
* [HTTPS](http://googlewebmastercentral.blogspot.be/2014/08/https-as-ranking-signal.html): Security is a top priority for Google
* **Descriptive URLs:** use a descriptive page url, which should reflect your targeted keyword
* **Subdomain or subfolder:** subdomains are seen as separate domains
* **Hyphans:** split words using hyphans
* **www or no-www:** provide both domains, but set a prefered version in Google Webmaster Tools
* **Localisation:** chookse a country-specific domain, for better local search results
* **[HTTPS](http://googlewebmastercentral.blogspot.be/2014/08/https-as-ranking-signal.html):** Security is a top priority for Google
## Meta Information
* Title: each page shound have a unique speaking title (60 - 100 characters) `<title>Website Title</title>`
* Description: each page should have a unique description (max. 160 characters) `<meta name="description" content="">`
* **Title:** each page shound have a unique speaking title (60 - 100 characters) `<title>Website Title</title>`
* **Description:** each page should have a unique description (max. 160 characters) `<meta name="description" content="">`
## Keywords
* Single: every page shound have a single unique targeted keyword
* Research: rank for keywords with high traffic and less competition
* URL: keyword should appear in URL name
* Title: keyword should appear in page title
* Heading: keyword should appear in headings
* Content: keyword should apear in ~3% of article length
* [Meta Tag](https://www.youtube.com/watch?v=jK7IPbnmvVU): you can ommit the `<meta name="keywords" content="">`, search engines do not use this meta tag
* **Single:** every page shound have a single unique targeted keyword
* **Research:** rank for keywords with high traffic and less competition
* **URL:** keyword should appear in URL name
* **Title:** keyword should appear in page title
* **Heading:** keyword should appear in headings
* **Content:** keyword should apear in ~3% of article length
* **[Meta Tag](https://www.youtube.com/watch?v=jK7IPbnmvVU):** you can ommit the `<meta name="keywords" content="">`, search engines do not use this meta tag
## Content
* Content: Content matters the most in SEO
* Headings: Clear structure `H1` -` H6` max. 70 characters long
* Strong: use `strong` tag to highlight your targeted keyword
* Unique: do not provide duplicated content, use unique content types
* Length: article should be at least 300 words
* Freshness: new content is important. Updating pages or regulary posting is recommended
* **Content:** Content matters the most in SEO
* **Headings:** Clear structure `H1` -` H6` max. 70 characters long
* **Strong:** use `strong` tag to highlight your targeted keyword
* **Unique:** do not provide duplicated content, use unique content types
* **Length:** article should be at least 300 words
* **Freshness:** new content is important. Updating pages or regulary posting is recommended
## Images
* File name: use a short descriptive name
* Alt tag: add an alt-tag this a description of the image (60 - 70 characters)
* Dimentions: add the `width=""` and `height=""` attributes to the image
* [Responsive Images](http://www.w3.org/TR/html-picture-element/): serve the most optimized image corresponding to the window size
* Size: keep the filesize as low as possible
* [Optimization](https://imageoptim.com/): Optimize images by removing some meta information
* **File name:** use a short descriptive name
* **Alt tag:** add an alt-tag this a description of the image (60 - 70 characters)
* **Dimentions:** add the `width=""` and `height=""` attributes to the image
* **[Responsive Images](http://www.w3.org/TR/html-picture-element/):** serve the most optimized image corresponding to the window size
* **Size:** keep the filesize as low as possible
* **[Optimization](https://imageoptim.com/):** Optimize images by removing some meta information
## Links
* add meaningful title
@ -81,11 +81,11 @@ A helpful checklist / collection of Search Engine Optimization (SEO) tips and te
```
## Sitemap
* HTML sitemap: An HTML sitemap allows site visitors to easily navigate a website.
* [XML sitemap](https://support.google.com/webmasters/answer/183668): Help search engines to index your pages
* [Image sitemap](https://support.google.com/webmasters/answer/178636): Increase that your images can be found in Image Search results
* [Video sitemap](https://support.google.com/webmasters/answer/80471): Make sure, search engines know about all the video content on your site
* [Mobile sitemap](https://support.google.com/webmasters/answer/6082207): For feature phones, you can create a mobile sitemap
* **HTML sitemap:** An HTML sitemap allows site visitors to easily navigate a website.
* **[XML sitemap](https://support.google.com/webmasters/answer/183668):** Help search engines to index your pages
* **[Image sitemap](https://support.google.com/webmasters/answer/178636):** Increase that your images can be found in Image Search results
* **[Video sitemap](https://support.google.com/webmasters/answer/80471):** Make sure, search engines know about all the video content on your site
* **[Mobile sitemap](https://support.google.com/webmasters/answer/6082207):** For feature phones, you can create a mobile sitemap
## Errors and access
* provide 403 - Acced denied page