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Typo fixed
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@ -25,7 +25,7 @@ A helpful checklist / collection of Search Engine Optimization (SEO) tips and te
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* **[Subdomain or subfolder](https://www.youtube.com/watch?v=_MswMYk05tk):** subdomains are seen as separate domains
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* **[Hyphens](https://www.youtube.com/watch?v=AQcSFsQyct8):** split words using hyphens
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* **[www or no-www](https://support.google.com/webmasters/answer/44231):** provide both domains, but set a prefered version in Google Webmaster Tools
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* **[Localisation](https://support.google.com/webmasters/answer/62399):** chookse a country-specific domain, for better local search results
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* **[Localisation](https://support.google.com/webmasters/answer/62399):** choose a country-specific domain, for better local search results
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* **[HTTPS](http://googlewebmastercentral.blogspot.be/2014/08/https-as-ranking-signal.html):** Security is a top priority for Google
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* **[URL builder](https://support.google.com/analytics/answer/1033867):** Use this tool to add custom compaign parameters to your URLs
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* **[File extension](https://www.youtube.com/watch?v=dSG6C33GwsE)**: do not strip out the file extension on URLs
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