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readme.md
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@ -18,6 +18,12 @@ A helpful checklist / collection of Search Engine Optimization (SEO) tips and te
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* [Sitemap](#sitemap)
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* [Social Media](#social-media)
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* [Tools & Services](#tools--services)
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* [Webmasters](#webmasters)
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* [Analytics](#analytics)
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* [Optimization](#optimization)
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* [Keywords](#keywords-1)
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* [Structured Data](#structured-data)
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* [Bookmarklets](#bookmarklets)
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* [Books](#books)
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## URL
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@ -47,13 +53,13 @@ A helpful checklist / collection of Search Engine Optimization (SEO) tips and te
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* **Layout:** Use `divs` instead of `tables` for layout. Using `tables` is semantically not correct.
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## Meta Information
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* **Title:** each page shound have a unique speaking title (60 - 100 characters)
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* **Title:** each page should have a unique speaking title (60 - 100 characters)
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`<title>Website Title</title>`
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* **[Description](https://www.youtube.com/watch?v=W4gr88oHb-k):** each page should have a unique description (max. 160 characters)
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`<meta name="description" content="">`
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## Keywords
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* **Single:** every page shound have a single unique targeted keyword
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* **Single:** every page should have a single unique targeted keyword
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* **Research:** rank for keywords with high traffic and less competition
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* **[URL](https://www.youtube.com/watch?v=rAWFv43qubI):** keyword should appear in URL name
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* **Title:** keyword should appear in page title
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@ -80,8 +86,8 @@ search engines do not use this meta tag
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* **[Optimization](https://imageoptim.com/):** Optimize images by removing some meta information
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## Videos
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* **Controls:** Add controls to playback and control you video
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* **Embed:** Allow others to embed you videos
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* **Controls:** Add controls to playback and control your video
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* **Embed:** Allow others to embed your videos
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* **Transcriptions:** use transcriptions for indexing, usability & content
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* **[Unplayable content](https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes/unplayable-content):** Avoid unplayable video content. Use HTML5 `<video>` tag instead of Flash
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