diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -57,7 +57,8 @@ Contributions are always welcome!
 * [Distributed Messaging](https://arxiv.org/pdf/1704.00411.pdf)
 	* [Understanding When to use RabbitMQ or Apache Kafka](https://content.pivotal.io/blog/understanding-when-to-use-rabbitmq-or-apache-kafka)
 	* [Delaying Asynchronous Message Processing with RabbitMQ at Indeed](http://engineering.indeedblog.com/blog/2017/06/delaying-messages/)
-	* [Yelp's Real-time Data Pipeline with Kafka](https://engineeringblog.yelp.com/2016/07/billions-of-messages-a-day-yelps-real-time-data-pipeline.html)		
+	* [Yelp's Real-time Data Pipeline with Kafka](https://engineeringblog.yelp.com/2016/07/billions-of-messages-a-day-yelps-real-time-data-pipeline.html)
+	* [Real-time Deduping at Scale with Kafka-based Pipleline at Tapjoy](http://eng.tapjoy.com/blog-list/real-time-deduping-at-scale)		
 * [Storage](http://highscalability.com/blog/2011/11/1/finding-the-right-data-solution-for-your-application-in-the.html)
 	* [In-memory Storage](https://medium.com/@denisanikin/what-an-in-memory-database-is-and-how-it-persists-data-efficiently-f43868cff4c1)
 		* [Optimizing Memcached Efficiency at Quora](https://engineering.quora.com/Optimizing-Memcached-Efficiency)