diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -84,6 +84,7 @@ Contributions are always welcome!
 	* [Real-time Data Pipeline with Kafka at Yelp](https://engineeringblog.yelp.com/2016/07/billions-of-messages-a-day-yelps-real-time-data-pipeline.html)
 	* [Audit Kafka End-to-End at Uber (count each message exactly once, audit a message across tiers)](https://eng.uber.com/chaperone/)
 	* [Deduplication Techniques](https://en.wikipedia.org/wiki/Data_deduplication)
+		* [Exactly-once Semantics are Possible: Here’s How Kafka Does it](https://www.confluent.io/blog/exactly-once-semantics-are-possible-heres-how-apache-kafka-does-it/)
 		* [Real-time Deduping at Scale with Kafka-based Pipleline at Tapjoy](http://eng.tapjoy.com/blog-list/real-time-deduping-at-scale)
 		* [Delivering Billions of Messages Exactly Once: Deduping at Segment](https://segment.com/blog/exactly-once-delivery/)		
 * [Storage](http://highscalability.com/blog/2011/11/1/finding-the-right-data-solution-for-your-application-in-the.html)