Removed the excess usage of "Social Media Tools"

The phrase "Social Media Tools" was used many times, which made the subheadings look cumbersome. So deleted the non required phrases and reformatted the subheadings.

README.md

@@ -9,7 +9,7 @@ In the intelligence community (IC), the term "open" refers to overt, publicly av
 Please read [CONTRIBUTING](./CONTRIBUTING.md) if you wish to add tools or resources.
 
 ## Table of Contents
------------------
+
  - [General Search](#general-search)
  - [Main National Search Engines](#main-national-search-engines)
  - [Meta Search](#meta-search)
@@ -21,15 +21,16 @@ Please read [CONTRIBUTING](./CONTRIBUTING.md) if you wish to add tools or resour
  - [Code Search](#code-search)
  - [Major Social Networks](#major-social-networks)
  - [Real-Time Search, Social Media Search, and General Social Media Tools](#real-time-search-social-media-search-and-general social-media-tools)
- - [Social Media Tools: Twitter](#social-media-tools-twitter)
- - [Social Media Tools: Facebook](#social-media-tools-facebook)
- - [Social Media Tools: Google+](#social-media-tools-google+)
- - [Social Media Tools: Instagram](#social-media-tools-instagram)
- - [Social Media Tools: Pinterest](#social-media-tools-pinterest)
- - [Social Media Tools: Reddit](#social-media-tools-reddit)
- - [Social Media Tools: VKontakte](#social-media-tools-vkontakte)
- - [Social Media Tools: Tumblr](#social-media-tools-tumblr)
- - [Social Media Tools: LinkedIn](#social-media-tools-linkedin)
+ - [Social Media Tools](#social-media-tools)
+   - [Twitter](#twitter)
+   - [Facebook](#facebook)
+   - [Google+](#google+)
+   - [Instagram](#instagram)
+   - [Pinterest](#pinterest)
+   - [Reddit](#reddit)
+   - [VKontakte](#vkontakte)
+   - [Tumblr](#tumblr)
+   - [LinkedIn](#linkedin)
  - [Blog Search](#blog-search)
  - [Forums and Discussion Boards Search](#forums-and-discussion-boards-search)
  - [Username Check](#username-check)
@@ -286,7 +287,9 @@ Please read [CONTRIBUTING](./CONTRIBUTING.md) if you wish to add tools or resour
 * [Trackur](http://www.trackur.com)
 * [UVRX](http://www.uvrx.com/social.html)
 
-## Social Media Tools: Twitter
+## Social Media Tools
+
+### Twitter
 
 * [AllMyTweets](https://www.allmytweets.net/connect/)
 * [Backtweets](http://backtweets.com)
@@ -367,7 +370,7 @@ Please read [CONTRIBUTING](./CONTRIBUTING.md) if you wish to add tools or resour
 * [TWUBS Twitter Chat](http://twubs.com/twitter-chats)
 * [Schedule Warble](https://warble.co)
 
-## Social Media Tools: Facebook
+### Facebook
 
 * [Agora Pulse](http://barometer.agorapulse.com)
 * [Commun.it](http://commun.it)
@@ -388,13 +391,13 @@ Please read [CONTRIBUTING](./CONTRIBUTING.md) if you wish to add tools or resour
 * [Wolfram Alpha Facebook Report](http://www.wolframalpha.com/input/?i=facebook+report)
 * [Zesty Facebook Search](http://zesty.ca/facebook)
 
-## Social Media Tools: Google+
+### Google+
 
 * [CircleCount](http://www.circlecount.com)
 * [Google Plus Search](http://googleplussearch.chromefans.org)
 * [PlusFeed](http://plusfeed.frosas.net)
 
-## Social Media Tools: Instagram
+### Instagram
 
 * [Custom Instagram Search Tools](https://inteltechniques.com/osint/menu.instagram.html)
 * [Hashtagify](http://hashtagify.me)
@@ -410,12 +413,12 @@ Please read [CONTRIBUTING](./CONTRIBUTING.md) if you wish to add tools or resour
 * [Worldcam](http://worldc.am)
 * [Yomapic](http://www.yomapic.com)
 
-## Social Media Tools: Pinterest
+### Pinterest
 
 * [Pingroupie](http://pingroupie.com)
 * [Pin Search](https://chrome.google.com/webstore/detail/pin-search-image-search-o/okiaciimfpgbpdhnfdllhdkicpmdoakm)
 
-## Social Media Tools: Reddit
+### Reddit
 
 * [Imgur](http://imgur.com)
 * [Metareddit](http://metareddit.com)
@@ -427,7 +430,7 @@ Please read [CONTRIBUTING](./CONTRIBUTING.md) if you wish to add tools or resour
 * [SnoopSnoo](http://snoopsnoo.com)
 * [Subreddits](http://subreddits.org)
 
-## Social Media Tools: VKontakte
+### VKontakte
 
 * [Дезертир](http://vk.com/app3046467)
 * [Barkov.net](http://vk.barkov.net)
@@ -444,12 +447,12 @@ Please read [CONTRIBUTING](./CONTRIBUTING.md) if you wish to add tools or resour
 * [VK to RSS Appspot](http://vk-to-rss.appspot.com)
 * [Yomapic](http://www.yomapic.com)
 
-## Social Media Tools: Tumblr
+### Tumblr
 
 * [Searchlr](http://searchlr.net)
 * [Tumblr Search](http://www.tumblr.com/search)
 
-## Social Media Tools: LinkedIn
+### LinkedIn
 
 * [FTL](https://chrome.google.com/webstore/detail/ftl/lkpekgkhmldknbcgjicjkomphkhhdkjj?hl=en-GB)
 * [LinkedIn Profile Views](https://chrome.google.com/webstore/detail/profile-views-save-who-vi/hldngpjilggobfjfjhodmohobamhbdhh/reviews)
@@ -2257,4 +2260,4 @@ Please read [CONTRIBUTING](./CONTRIBUTING.md) if you wish to add tools or resour
 
 ![cc license](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
 
-This work is licensed under a [Creative Commons Attribution-ShareAlike 4.0 International](http://creativecommons.org/licenses/by-sa/4.0/) license.
+This work is licensed under a [Creative Commons Attribution-ShareAlike 4.0 International](http://creativecommons.org/licenses/by-sa/4.0/) license.